As Paltrow enters the prepared-food arena, The Hollywood Reporter looks at the latest healthy offerings, honed by months of meeting high demand: “Everything is handmade — not one item comes from a can.”

L.A.-based healthy meal delivery program Z.E.N. offers cleanses, weight-loss plans and meal programs for vegetarians (not vegans), pescatarians and omnivores focused on calorie control to achieve a healthy weight; gluten-free options are also available. In June, its delivery range will expand from Southern California to the entire state. Also in June, the company will debut a new brand as a subscription-only meal program, based on studies of eating habits that promote longevity. “We have been feeding Hollywood’s most influential power brokers and actors for 11 years … They come back because we have built a trust within the Hollywood community, and we are continuously referred by agents and managers when they need to get a client in shape for an upcoming event or film project,” says CEO and founder Mariana Rossano, a former fitness trainer.

Celeb Eaters Producer John Melfi, Marlee Matlin, Vanessa Hudgens, Paula Abdul, Zac Efron

To Order Meal plans start at $30 a day for the breakfast and lunch option, and the new subscription model will start at $95.70 per week for 6 meals; zenfoods.com

This story first appeared in the April 14 issue of The Hollywood Reporter magazine.